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For photographers

You already have what Pinterest wants. You just have not sent it there.

Pinterest rewards original, vertical, well-lit images that make someone want to save them. That is a description of your hard drive.

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Your photographPlace · Month

I think most photographers skip Pinterest for the same reason I did.

It looks like one more feed to feed. Another place to post the same thing and watch it disappear in a day. But Pinterest is not a feed. It is a search engine with pictures. Nobody is scrolling to see what their friends did. They are looking for something, and they are often planning to buy it.

That changes what matters. A pin does not need to go viral. It needs to answer a search, look like the thing being searched for, and link somewhere useful. Then it keeps answering that search for months, and sometimes years. I still get traffic from pins I made long ago.

For a photographer selling presets, prints, or a guide, that is close to ideal. Your product is visual. Your proof is visual. And you have a library most shops would pay for.

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Place Month
Placeholder image until your photos arrive

What I would pin for you

Three products, three kinds of pin.

Mocked up from placeholder images so you can see the shapes. Your photographs, your shop, your words.

Preset
One click, this light. The Fog preset pack · before and after inside yourshop.com
Preset pins work when they show the result, not the sliders. I pair a before with an after, and the pin links to the pack.
Print
Fjord, in March. Archival print · 18 × 24 and 24 × 36 yourshop.com
Print pins land on boards people make while furnishing a room. I pin the photograph on its own and on a wall, and both link to the listing.
Guide
How I shoot in flat light. A 40-page field guide · PDF yourshop.com
Guide pins are covers and pull quotes. One idea per pin, a dozen pins per guide, each one an entrance to the sales page.

What a month looks like

You send photographs once. The rest is mine.

Week one
I pick the photographs, write the keyword list for the month, and design the first batch of pins.
Week two
Pins go out daily. I write every title and description for search, not for a feed.
Week three
I check what is getting saved and clicked, and shift the next batch toward it.
Week four
Report. What moved, what sold, and what I am changing. One short call if you want it.

If you sell presets, prints, or a guide and your best photographs are sitting in folders, write to me. I would like to see them.

Write to me